Twitter Inc will open its first African office in Ghana, it said on Monday, as the social media company seeks to make inroads in some of the world’s fastest-growing markets.
Africa is under-tapped terrain for technology firms, with internet use per population at around 39% against a world average of 59% according to web analytics firm StatCounter, but that number grows every year thanks to expanding mobile broadband networks and affordable phones.
Nearly 59% of African internet users had Facebook accounts as of March 2021, StatCounter figures show, compared with 11.75% who have Twitter.
“We must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent,” Twitter said in a statement.
Read full statement below
Twitter’s mission is to serve the public conversation, and it’s essential, for the world and for Twitter, to increase the number of people who feel comfortable participating in it. To do this, we need to make it easier for everyone to join in and provide more relevant experiences for people across the world.
Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent.
We are looking for specialists to join several teams including product, design, engineering, marketing and communications.
Full details on current job openings can be found on the Twitter Careers site. Aligned with our existing WFH policies, we look forward to welcoming and onboarding our new team members remotely so that we can make an immediate impact while we explore the opportunity to open an office in Ghana in the future.
As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate. Furthermore, Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa.
Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella in Ghana, Mentally Aware Nigeria Initiative (MANI) in Nigeria, and The HackLab Foundation in Ghana. As part of our long-term commitment to the region, we’ll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving.
We still have much to learn but we are excited to listen, learn, and engage. Public conversation is essential to solving problems, building shared ideas, and pushing us all forward together. We can’t wait for the next step on that journey.