Social enterprise firm Samasource Rebrands to Sama; to tap into industries

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Samasource, the provider of accurate data for ambitious is rebranding to Sama across East Africa. The renaming is part of the ongoing global evolution of the firm’s brand repositioning as announced earlier.
This change aligns with the firm’s new strategy that is focused on evolving its service offerings and redefining its technology. The firm believes that through this move, it will continue helping its clients remain resilient during the Covid-19 pandemic as well as easily navigate similar challenges in the future.



“Us rebrand to Sama reflects several business developments that we have made over the past few years and symbolises our vision moving forward,” said Wendy Gonzalez, CEO at Sama.
Since its inception in 2018, Sama has remained focused on scaling its business to continue to provide high-quality training data for ambitious AI to some of the world’s leading brands such as Google, NVIDIA, Walmart, and Getty. Not only does this training data ensure the algorithms are safe and non-biased, Sama ultimately strengthens its customers’ positions in their markets.



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After transitioning its business model, Sama has launched several new solutions, such as its PII Data Anonymizer and Machine Learning Assisted Annotation which leverage automation in addition to human oversight, enabling efficient data annotation and validation.



“We are excited to share this milestone in our company’s history as we embark on our journey to becoming the world’s leading training data provider. Moving forward, our team’s focus will be on further developing our tech as we expand our presence in industries such as retail, biotechnology, and media communications,” Wendy Gonzalez added.
Sama has over 3000 employees in both Kenya and Uganda, a number it hopes to increase over the next few years

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