Uganda’s fast growing middle class is attracting global brands to tap into this cash. The latest is Pizza Hut-a fast food company. Five foreign fast food companies have entered Uganda’s fast food market in the last two years.
The entry of Pizza Hut comes at a time when KFC is in expansion drive-now boosting of five outlets. Sixth outlet in Bukoto is opening soon.
Marketing agency -Kinaya have been given the mandate to develop the concept and soon we may see branding.
also read : Fast foods rivalry: Chillies to take on KFC
Pizza Hut is an American restaurant chain and international franchise known for Pizza and side dishes. Pizza Hut is subsidiary of Yum Brands, the world’s largest restaurant company. Currently, the Company has 5,139 stores in 94 countries. Uganda becomes 95th country. Pizza Hut boosts of over 11,139 braches worldwide.
According to Wikipedia, Pizza Hut is split into several different restaurant formats, style dine in locations, store front delivery and carry out locations and hybrid locations that carry out delivery and dine in options.
The new entrant is expected to have all eat pizza, salad, bread sticks and pasta bar. However, in some countries, they have an expanded menu.