Coca-Cola Beverages Africa in Uganda has unveiled a new Minute Maid Fruity Boost Mango drink, changed to support the ‘Buy Uganda, Build Uganda’ agenda.
Launching the new Minute Maid Fruity Boost Mango at the Century Bottling Company Namanve Plant, General Manager Melkamu Abebe said the fruit and dairy blend was the first product off a brand new $15m line installed this year to produce drinks from raw materials made in Uganda.
“We are very happy to reveal to Ugandans a high quality, tasty and healthy nutritious drink with content that is from Ugandan farmers” he said.
The drink is designed for the health conscious Ugandans.
“We talk about health and safety every day in many ways these days. Every contribution that everybody can make to increased health in our society is welcome – and we believe that a dairy juice blend can be added to the list. We are always on a quest to become a total beverage company, meeting all the refreshment and hydration needs of our consumers – Minute Maid Fruity Boost Mango fits the bill,” Abebe said.
Conrad van Niekerk, Managing Director of Coca-Cola Beverages Africa’s Central Africa Region, said the decision to go local was premised on the company’s strategy to increase local investments in Uganda.
Players in the agricultural sector are set to benefit from this development as it will provide a market for their produce.
“Unveiling Minute Maid Fruity Boost Mango is proof that we are ahead of the changing market trends and that we move with agility to meet our consumer’s needs. Innovation is at the heart of everything we do,” said Flavia Nabaasa, Business Development and Commercialization Director.
Raising a toast at the launch, Sales Director Ivan Oboth said “Minute Maid Fruity Boost Mango is a high quality healthy infusion of milk and juice that will both refresh and energise consumers. I am keen on health and fitness and I drink it often myself with great effect,” he said.