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By Moses Kaketo
From a fairly small office in Bukoto, with about four employees in 2009, BrandVision, a full-service Marketing and Communications agency has grown to become a strong force to reckon with in the industry.
From the spacious office in the upscale Kamwokya, today BrandVision now BrandVisionDDB handles some of the most prestigious brands in Uganda, with presence and clients in the East and Central African region.
The company’s portfolio of clients has also grown to include operations in the banking, telecommunications, consumer electronics, insurance and real estate sectors in Uganda, Tanzania, Kenya, Democratic Republic of Congo and Malawi. Some of BrandVisionDBB clients in Uganda include Africell, AAR Insurance, SGS Automotive, Air Mauritius, National Medical Stores, Uganda Development Bank among others
This, the agency has been able to achieve as some of the once mighty marketing and advertising firms in Uganda have either closed, lost key clients or struggling and on the verge of collapse.
Last month, the fast growing firm yet again achieved another milestone, when it secured an affiliation with ones of world’s influential advertising and marketing global firm- DDB Worldwide communication Group. DDB is part of Omnicom Group (NYSE : OMC).
At the 2014 Cannes International Festival of Creativity, DDB took home 87 Lions.In addition, DDB has been named Agency of the year numerous times by the industry’s leading advertising publications and awards shows.
Gunn Report has also listed DDB as one of the top three Global Networks for 12 of the last 15 years.
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The partnership means BrandVision now BrandVisionDDB represents DDB brands in East and Central Africa. The DDB brands in Uganda include Uniliver, Pizza Hut, and Volkswagen.
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According to BrandVisionDDB founder and CEO John Paul Ssemyalo, ‘‘It is not yet Uhuru.’’
‘‘We have a 15 year strategic road map and so far we’ve been able to score 60%. We still have a long-way, but we also believe the market is still hungry for focused agencies. The cake is big and we all have a pie to share.’’ He said.
On the new association, Glen Lomas, Executive Officer Africa for DDB said: “We are excited about welcoming BrandVision DDB in our African team of agencies. John Paul and his team have demonstrated their excellence by servicing some of Uganda’s most prestigious brands and their understanding of the ever-changing African consumer. Their authenticity and belief in People and Talent is fully aligned with DDB’s culture”.
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John Paul Ssemyalo said ‘‘the professional relationship comes with a new way of working and a renewed promise to our current and prospective customers. We also hope the cordial learnings from this relationship will help us continue evolving to provide better service levels to our clients. We want to be that agency which provides direction at a higher service level with the stewardship provided by your team.’’
He added: Our deep understanding of old and new communication channels comes in handy when servicing our customers. The association with DDB Worldwide Group is not only going to give our customers confidence, but also it will help our staff to access a wealth of global knowledge and experience through numerous training opportunities and global case studies giving us a fair platform to pitch for multinational clients who have formerly been automatically absorbed by local agencies with global affiliations.
The association also comes with better working tools through employee exchange programs, access to a pull of case studies and ease in securing global accounts. BrandVisionDDB can now confidently compete for multinational and global accounts with other regional agencies.
‘‘In the next five years, we are coming up with a model where we are not looked at as service providers by our clients, but as a strategic partner. That way, we become indispensable and an integral part of our client’s businesses.’’ Says John Paul Ssemyalo.
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