By our reporter
Steven Kasembeko has been appointed head of marketing for the United Bank of Africa Uganda. Mr. Kasembeko 30, defeated his closest rival to take up the hot seat.
A graduate of Food Science, Mr. Kasembeko had a brief stint at Uganda Breweries Limited before he went into private business. He is coming in for the first time, however the UBA directors in Nigeria developed confidence in him.
‘‘During the interviews, the UBA directors from Nigeria found out that Mr. Kasembeko has the business acumen. The directors promised to give him all support and the training he needs to deliver’’ said a source at UBA.
According to Mr. Kasembeko’s old boys and girls, ‘ ‘ He is very intelligent and is most likely to excel.’’
The Sales director of the UBA group in particular pointed out that Mr. Kasembeko understands very fast, a key ingredient in today’s competitive business world. Added our source at UBA.
Mr. Kasembeko, a Chartered Marketer faces a tough road ahead. We take look at the things he must fix if he is to succeed where others have failed.
He must come up with a strategy to clear the fear some Ugandans have with west African businesses. According to analysts when some Ugandans remember the West African movies, they tend to associate what they see in these movies (Fraud and witchcraft) with anything thing from West Africa. This is not true.
However, Mr. Kasembeko needs a strategy to clear the air whilst he might follow the path of past marketing managers -Mr. Kawuma and Brian Mukisa.
He will also need to rethink the bank’s branch network. It is unfortunate to see that UBA Bank is missing in high value places like Ntinda, Najjanankumbi, etc. Yet the bank’s target is the middle class and SME’s.
He comes in at a time when the bank is closing and emerging some branches. The question is how is he going to penetrate SME’s, when the bank has no branches in the home of SME’s?
The UBA bank were pioneers in Visa debit Card. Unfortunately; rival commercial banks have caught up with this innovation. Mr. Kasembo needs a clear strategy to rejuvenate this innovative product. How he will do this remains a mystery.
It also remains to be seen how he will popularise the UBA fuel card (now available at Shell and TOTAL fuel stations ) to ensure that more ministries and corporate companies come on board.
He will also need to ensure that UBA debit cards are used in leading supermarkets. Already rival commercial banks, Visa debit cards are being used in major supermarkets. The earlier the UBA management does this, the better.