Rwanda coffee to be showcased at the World of Coffee exhibition in the Netherlands

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Rwanda Coffee will be showcased at the World of Coffee exhibition in Amsterdam, The Netherlands from 21st- 23rd June, 2018. The World of Coffee is known as Europe’s largest coffee gathering and one of the world’s distinguished coffee events. Over 6000 coffee professionals will convene at the RAI Amsterdam for the event owned and organized by the Speciality Coffee Association of Europe (SCAE), which Rwanda subscribes to.

The 2018 edition of the World of Coffee will be another opportunity for Rwanda Coffee to reach thousands of coffee industry stakeholders. Rwanda Coffee with its complex acidities and diverse flavours will be exhibited and tasted by prominent European specialty coffee importers, roasters and retailers. The exercise will generate business deals and seek more investment opportunities within the coffee sector in Rwanda.

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A delegation of 15 exhibitors from Rwanda representing the coffee sector players will participate in the RAI Amsterdam event. The participation of Rwanda delegates is facilitated by a joint collaboration of the Embassy of the Republic of Rwanda in The Netherlands and the National Agricultural Export Development Board (NAEB). The team will similarly explore sessions related to coffee quality improvement, marketing and promotion. On the side-lines of the World of Coffee, Rwanda Coffee exhibitors will make a call for participants about the up-coming ‘African Fine Coffee Conference and Exhibition’ to be hosted by Rwanda at Kigali in February 2019.

‘This is an invaluable experience for international coffee enthusiasts, ‘urban foodies’, key industry players and of course many other interested parties to discover and enjoy the specialty coffees from Rwanda’, said H.E. Ambassador Jean Pierre KARABARANGA.
Rwanda Coffee – A Second Sunrise
Rwanda coffee brand is made from the finest coffee beans processed to the highest standards in order to provide a full rich aroma and flavour. Rwanda offers the beautiful floral fragrance mixed with a complex berry and fruity flavour. It’s rich soft aroma of Rwandan Arabica coffee.

Rwanda coffee possesses a clean taste and a mix of blackberry flavours. It reflects every facet of this wonderful country because the nation’s volcanic soil and idyllic climate result in one of the finest coffees in the world.
A Second Sunrise, which is the National Coffee brand wordmark, comes from Rwanda’s best coffee-growing areas. It captures the essence, landscapes, resplendent beauty and natural biodiversity of Rwanda. This beautiful country is diverse, welcoming and peaceful. Rwanda is proud of its heritage and resources, as well as the growth that the country has seen which is very relevant for the coffee industry.

World of Coffee Exhibition
Travelling to a different European city each year in June, World of Coffee is the essential event for coffee professionals – drawing a loyal audience from the global specialty coffee community, more than 80% of whom return year-on-year. Brought by the Specialty Coffee Association, the event has more than doubled in size and stature over the last five years, growing from 3,000 visitors and 45 exhibitors to 6,800 visitors and 240 exhibitors in just 5 years.

read: Why Ugandan Coffee farmers continue to live in viscous circle of poverty

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