English soccer champions Liverpool have announced a new global partnership with the tourism board of Mauritius.
The three-year deal designates the African island nation’s travel body as the Premier League club’s official tourism and economic development partner.
The partnership is designed to boost Mauritius’ drive to become a leading global tourist destination and business hub for Africa.
Activations will be created promoting tourism in Mauritius across Liverpool’s digital, social media and marketing platforms.
Billy Hogan, Liverpool’s managing director and chief commercial officer, said: “We’re delighted to build on our existing relationship with Mauritius following the opening of the LFC International Academy on the island in July 2019.
“We have a large, passionate fan base in Mauritius, and we’re pleased to be able to bring our supporters closer to the club through this partnership.
“We look forward to working with Mauritius Tourism and its Economic Development Board to support their ambition to further establish the country as a leading tourist destination and economic forum.”
Pravind Kumar Jugnauth, prime minister of Mauritius added: “Mauritius is proud to be an official partner of Liverpool football club, a global football elite and Premier League champions.
“We both share common values of dedication, determination, and unity. This collaboration aims at strengthening and propelling Mauritius as a thriving economic powerhouse and a world class tourism destination”.