Emirates has come on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report. The airline’s brand value grew 17 percent over last year to reach US $ 7.7 billion. For the fifth year running, the airline has steadily risen up in the global ranking of the world’s top brands to be placed at Number 171, 47 places above the next closest airline brand.
Emirates’ solid brand positioning is grounded in its commitment to delivering best-in-class products and services both in the air and on the ground, and staying attuned to its customer needs.
Boutros Boutros, Divisional Senior Vice President Corporate Communications, Marketing and Brand for Emirates said: ‘‘We invest strategically in building our brand and it is reflected in everything we do. We have differentiated the Emirates brand not only through our marketing and sponsorship initiatives, but also through our competitive combination of quality products and services, and technology-driven customer’s initiatives that our teams deliver everyday both on the ground and on board. We work hard to identify, anticipate, and meet the ever-changing needs of our diverse global audiences, as we firmly believe that this will position us to outperform in our industry now and in the future.’’
2015 was another year of growth and innovation for the airline, as Emirates marked 30 years of operation. During the year, Emirates launched six points, expanding its network to 150 destinations. Emirates also received 26 aircraft, retaining its position as the World’s largest operator of the Boeing 777 and the ever-Popular Airbus A380. The airline currently serves 37 cities around the world with the iconic double-decker A380, which features its trademark Onboard Lounge and Showever Spa and Industry-Leading First Class private suite.
Continuing to invest in technology, the airline also rolled out initiatives to streamline the customer experience including enhancements to its mobile sites and Apps to simplify the customer journey. Emirates also rolled out its newest version of the In-flight entertainment system, ice, on its newly delivered Boeing 777 AND Airbus A380 aircraft, featuring the largest in-seat scenes in the industry for First and Economy Class. The Emirates ice systems has own the best in-Flight Entertainment Skytrax award for 11 consecutive years.