#BeApp, a new live music streaming platform, and Coca-Cola have announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.
Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.
Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.
The first weekend of streaming included performances from Diplo, Kaskade, DJ Khaled, among others, and kicked off over the weekend. Additional artists will be announced across Coca-Cola and #BeApp social channels.
Melkamu Abebe, General Manager for Coca-Cola Beverages Africa in Uganda, said
“They say music is food to the soul; if we can use music to support a good cause then it’s a great start, that’s what I would term as killing two birds with one stone. We get to bring you entertainment during this lockdown while raise resources to support a worthy cause for the vulnerable across the world. We are happy to be a part of this partnership,”