The Uganda National Bureau of Standards (UNBS) has launched a new Electronic Verification System, called E-Tag, to support the consumers and traders in Uganda against counterfeit and substandard goods. The software enables consumers to verify the legitimacy of the products they are buying using mobile phones.
With this new development, farmers will be able to make informed choices before purchasing agro inputs, something that will enhance yields and food security in the country.
By simply scratching the silver panel on the product, the buyer will get to see a unique code. He can then send this code to the number provided on the scratch panel using a mobile phone. A message will then be sent automatically informing them of the key product details and whether the product is genuine or not.
The service is free of charge.
Speaking at the launch of the software, Ms Patricia Ejalu, Deputy Executive Director-at UNBS, said: “The E-tag System has been developed to work across all production sectors in Uganda, though the agricultural sector has taken the lead. The system will provide valuable, real time information that will not only help the end-user to make an informed decision before purchase, but will also be handy in places where UNBS cannot be physically”.
This campaign will also encourage all manufacturers of agro inputs to use the e-verification system to protect their brand against illegal competition and regain market share through customer loyalty and trust.