Uganda to host 4th Pearl of Africa tourism expo

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The Uganda Tourism Board (UTB) has unveiled a series of activities to link international tourists to local business people in a bid to promote the local tourism industry.
The three-day event, which is scheduled for February 23 to February 25 in Kampala, under the theme ‘Rediscovering the Pearl.’



Speaking at a press conference about the upcoming 4th Pearl of Africa Tourism Expo (POATE), UTB executive director Stephen Asiimwe said Uganda is gifted by nature, which Ugandans should exploit to earn more money through tourism.



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“We are projecting to get about Shs2.5b from tourism by 2020. POATE is one of the events that will join the international businessmen to Ugandans to make sure they strengthen the current network,” Asiimwe said.
He added The UTB executive director added that the event, which is open to all Ugandans at no cost, will showcase a mini zoo, different Ugandan cuisines, different Ugandan cultures, children entertainment, and business meetings, among others.



Tourism contributes more than 10 per cent of GDP. Since 2007, tourism revenue has grown from Ugx.400m to more than Ugx.1.2 billion as of 2017 and it is expected grow further to Ugx. 2.5 billion in 2020. Tourism employs more than 2m people directly and indirectly.

read:Uganda’s Tourism in a freefall, several Para Lodges on sale

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